So we got our first-internet powered President

The outcome of the US presidential election was somewhat of a foregone conclusion.

For once the pollsters, exit polls and pundits called it right. But what's really interesting in the midst of all of the analysis was how the pollsters had probably under-represented the voting intentions of young Americans. Many of the US polling services only use landline numbers for auto-dialing respondents - because it's expensive and slow - which excludes the large proportion of young people who only have a mobile phone.

A poll earlier in the year from Harris Interactive found that one in five U.S. adults didn't have landline phone service, relying instead on mobile phones and VoIP. And for younger people aged 18 to 29, 49% are 'mobile phone only' users.

So even though a record turnout is expected, with a record number of newly-registered voters (including those turning 18), the actual number of young people voting will no doubt be much larger than previously anticipated.

But interesting to see how fast-moving changes in consumer behavior (particuarly the young) really need to be considered in all aspects of online research and analysis.