Twitter: the end of push marketing?

There is an interesting article this week on the Marketing Week website. It about whether Twitter means the end of 'push' marketing as more and more consumers filter their media through their own social circles. It asks whether because search behaviour becomes increasingly focused on consumers asking real questions of real people in real time, rather than of static web pages - that the days of interruption marketing may be nigh.

But rumours of 'push' marketing's death are greatly exaggerated.

Yes, its power is on the wain.

Yes, social media will grow as, if not more, important.

But for the meantime, push marketing has its place. And, ironically, the first sentence of the Marketing Week article proves the case:

"Twitter went mainstream one Friday in January when Stephen Fry appeared on Tonight with Jonathan Ross"

So Twitter went mainstream with a celebrity promoting the service on the mass communications vehicle that is a chat show.

Now there's a novel strategy.