Tuesday, 11 September 2012

Gamification still the business buzzword

Gamification still the business buzzword

Gamification is here to stay. According to consultancy firm Deloitte, gamification “will be in 25 per cent of redesigned business processes by 2015... and will have 70 per cent of Global 2000 businesses managing at least one “gamified” application or system by 2014”.

Time Business recently outlined the six reasons why gamification will rule the business world.

Key to its growth is the fact that gamification exploits some basic human instincts in that creating engagement through the melding of competition, reward, easy-to-track progress and an enjoyable user experience.

To read more click here.

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