Tuesday, 18 September 2012

Twitter beats Facebook on mobile ad revenue

While Facebook struggles to find ways to increase revenue, Twitter has got it down pat. It has been estimated that Twitter will earn $129.7 million in mobile advertising revenues this year, while Facebook will earn just $72.7 million despite a far higher user-base. Creating a mobile-first strategy for businesses is becoming increasingly important as the volume of smartphone and tablet owners continues to increase exponentially. Twitter grasped this trend early and now generates more ad revenue from its Promoted Tweets program via its mobile platform than on its desktop app.

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Twitter beats Facebook on mobile ad revenue

1 comment:

Mara Llarson said...

Mobile advertising and mobile marketing are the solutions to end all your advertising and marketing problems.

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