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Google can breathe a sigh of relief - the new iPhone 5 did not
have some of the ground breaking features that had been rumoured. Sure, it is
the thinnest phone Apple has ever designed with a larger 4-inch retina screen
and has 4G capability, an improved processor and better battery life. However
its lack of an NFC chip, which would allow contactless data transfer means it
may be left behind in the mobile wallet sphere if people opt for that over
mobile payment apps.
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Its Passbook functionality allows storage and management of
plane tickets, loyalty cards and e-ticket details. However, Apple feels that
the contactless payments industry still has a lot of work to do to drive
consumer adoption of contactless payment - so it might be keeping its powder
dry until the market is a little more mature. The iPhone's change of charging
and connector socket (called Lightning) could annoy some consumers as the
adaptor will cost $US35. It does have some neat new features, such as setting
your phone to 'do not disturb' while sleeping, improvements to its camera
software & new EarPod headphones. While Apple loyalists may rush to
upgrade to the new iPhone 5, Windows and Android users are likely to stick
with what they've already got given that the improvements have not been
'game-changing'.
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