Today Twitter announced that it's considering launching Facebook-style pages. There's a two-fold danger.
The first is whether the strive for additional revenue streams means that Twitter starts to betray it's raison d'etre. How will Twitter pages fit with its 140 character proposition?
Secondly, Twitter pages start to become yet another property that brands feel compelled to get involved with - another platform to keep up to date and spend money on - without necessarily having thought through their objectives for them as another social media channel.
Twitter pages could easily become a brand solution in search of a brand problem.
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