Tesco launches UK's first virtual supermarket at airport

The UK's first virtual supermarket has launched at Gatwick Airport in a bid to encourage holidaymakers waiting for their flights to order a delivery for when they return.  Tesco's virtual store at Gatwick (image credit zdnet.com) Tesco has decided to implement this in order to cash in on the rise of smartphone users and has set up 10 screens in the airport's departure lounge with images of its most popular products. This echoes the activity they ran in Korea turning tube stations into virtual stores. (http://bit.ly/Tjv8pZ) To read more about the virtual supermarket at Gatwick click here.