Square powers Starbucks

Starbucks will use Square's payments platform to process all of its credit and debit transactions. Starbucks will also invest US$25m in funding the future development of Square. Square, founded by Twitter inventor Jack Dorsey, has quickly made accepting credit cards via a mobile phone a mainstream an affordable concept for smaller merchants. Starbucks is its biggest deployment to date, which opens the door for other big businesses signing up to Square. This partnership could see a huge burst of mobile payments occurring and signifies a dramatic step in the evolution of digital transactions in real life. Additionally Square's platform allows retailers to recognise customers as they walk into store - which will transform Starbucks ability to personalise their service.  To read more click here.